I'm guilty. I hid a very often-used feature, one which appears in over half of all scenarios, and one which no other product comparator handles natively.
Family fee linking.
It was never hard to use - for most scenarios it happened automatically. Even if you wanted to add another family account that wasn't in the scenario (like a sibling), it was very easy if you knew where to look.
But you shouldn't have to know where to look.
So I stuck it front and centre, and made it extremely easy to review and modify.
We're still the ONLY product comparison software to natively handle family fee linking.
And just because I felt like it, I also added family fee linking admin fee caps for platforms where they apply.
Watch the video below to see how we now handle family fee aggregation.